Relationship outcomes of perceived ethical sales behavior: The customer's perspective

Article Abstract:

A research analyses the role of ethical sales person behavior as perceived by the customer in developing a better quality of relationship between the salesperson and the customer. The result shows that perceived ethical sales behavior plays a major role in affecting the quality of the buyer-seller relationship as it has positive effect on the customer satisfaction, trust and commitment to the salesperson.

Sales Management, Business Ethics, Influence, Customer satisfaction

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Morality and the consequences of marketing action

Article Abstract:

An attempt is made to explore the issues of morality in relation to the consequences of marketing action. The reasons, for which still a societal-based morality continues to exist at the margins of the marketing practice despite adverse social consequences as well as the exhortations of marketing ethicists, are discussed.

Analysis, Morality

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The integration and testing of the Janus-headed model within marketing

Article Abstract:

This article looks at ethical and logical aspects of consumer decision making.

Science & research, Research, Models, Mathematical models, Consumer preferences, Marketing models

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