Research, development, and engineering metrics

Article Abstract:

A study was conducted to examine how the use of research, development and engineering (R,D&E) metrics can support to more effective management of R,D&E. Qualitative insights were gathered from CEOs, CTOs and researchers at research-intensive international organizations. Three justifications for subsidies were proposed, namely, risk aversion, research scope and different time horizons between business unit managers and the organization. Results indicated that project selection can be correlated with market-outcome metrics when companies utilize central subsidies to accommodate short-termism, scope and risk aversion. Findings also showed that organizations accommodate market-outcome metrics by placing a larger weight on metrics, such as citations and patents, that aim to determine research effort more directly.

Research & Development, Scientific Research and Development Services, Product Development, Analysis, Industrial research, Research institutes, Marketing research, Market research, Engineering research

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Patterns of communication among marketing, engineering and manufacturing - a comparison between two new product teams

Article Abstract:

Two product-development teams working on parallel automobile component projects are compared to see whether the communication patterns of the team using the Quality Function Development (QFD) approach differs significantly from that of the team using the phase-review development approach. The comparison revealed that communication in the team using QFD was much more effective than that in the team using the tradition phase-review approach. As success in product development is closely linked to effective communication between different components of a product-development team, it may be concluded that the QFD approach to product development is significantly more effective than the phase-review approach.

Management, Work groups, Teamwork (Workplace), Business communication

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