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Business, general

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You snooze, you lose

Article Abstract:

The failure of dot.com companies should not result in other companies not venturing into electronic business. Research and analysis can assist companies to perceive the correct time to venture into electronic business.

Author: Oliva, Ralph A.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Distribution Channels NEC, Planning, Electronic commerce, E-commerce, Distribution channels

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Respecting your receiver. Set the tone for B2B electronic communication etiquette

Article Abstract:

The rules to be followed while using the various modes of electronic communication systems have been discussed.

Author: Oliva, Ralph A.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Telephone and telegraph apparatus, Telephone Apparatus Manufacturing, Facilities & equipment, Communications, Broadcasting and Telecommunications, Telephone Communication, Advertising, Telephone Answering Devices, Usage, Telecommunications services industry, Telecommunications industry, Equipment and supplies, Communications industry, Technology application, Marketing industry, Communication, Conversation, Telephone answering and recording equipment, Answering machines

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Getting answers

Article Abstract:

The importance of having a customer feedback survey to understand the customers and to build the markets with better offers, programs and business is discussed. The methods for conducting and analyzing customer satisfaction surveys for an organization are presented.

Author: Oliva, Ralph A.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Marketing procedures, Analysis, Associations, institutions, etc., Customer satisfaction, User survey/user study, User surveys, Customer relations, Organizations

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Subjects list: United States, Methods
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