Retro-revival hits the road

Article Abstract:

Both Volkswagen and BMW have designed new automobiles which are strongly reminiscent of older models in order to capitalize on the market for nostalgia. Volkswagen's new Beetle is an updated version of Beetles produced decades ago. BMW is selling a new version of Austin's and Morris's its Mini, which debuted in the 1950s. Both cars are very popular because they remind consumers of the older cars while containing modern advantages.

Product information, Nostalgia

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Volkswagen shifts its image into overdrive

Article Abstract:

Australian Volkswagen distributor Inchcape will focus on promoting some models as luxury vehicles to alter the public's perception of the brand. Most consumers still associate Volkswagen with the decidedly non-upscale Beetle, although the new Passat is priced at A$40,000. Inchcape will spend A$6 million on marketing in 1998, a A$2 million increase over 1997 spending.

Management, International trade, Volkswagen AG, Inchcape Motors Australia

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Punch and panache

Article Abstract:

The first-generation Subaru's highly rated performance car, the Impreza WRX, is a classic story of a supermarket shopping trolley given a massive dose of performance-enhancing bits that won it world and Australian rally titles. The technical specifications of Subaru's WRX and STi are discussed.

Australia, Evaluation, Impreza WRX (Automobile)

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