Riding On the Coattails Of Convergent

Article Abstract:

Rabbit Software Corporation of Malvern, Pennsylvania, founded by partners, Sheldon Newman and Charles Robins, is following a well known but risky marketing strategy due to its lack of sufficient funds to make a big splash. Rabbit raised one million dollars to develop software that permits communication between microcomputers and mainframes. The company sells only to the customers of Convergent Technologies Incorporated of Santa Clara, California. First year sales were one million dollars in 1983. The project is somewhat risky as large companies are technically capable of writing their owen applications software. But, Rabbit maintains that its pricing will be determined by the need for its customers to make a profit. In development is a similar program for AT and T's Bell Labs' UNIX computer and IBM-compatible personal computers. Sales of five to six million dollars are projected for 1984. A photograph of Newman and Robins is included.

Software industry, Software, Computers, Digital computers, Marketing, Communications, Product Introduction, Communication, Software Packages, Entrepreneur, Microcomputer, Marketing Strategy, Computer Software Industry, Convergent Technologies Inc., Rabbit Software Corp.

---

Transacting in the state of union: a case study of exchange governed by convergent interests

Article Abstract:

A case study was conducted which provides an alternative to the already existing transaction cost economics treatment known as the state of contract. The concept of contract involves parties in economic exchange with divergent interests wherein efforts to resolve the differences result in transaction costs. The non-contractual model presented in the case study is called the state of union wherein parties involved in the exchange have convergent interest. It, therefore, allows for a reduction of production and transaction costs and results in the improvement of economic efficiency.

Models, Cost (Economics), Costs (Economics)

---

Riding High On Theme Parks

Article Abstract:

There are some 600 theme parks, and other types of entertainment centers, that attract in excess of 290 million visitors annually, and many small businesses have come into existence to fill the entertainment needs of such areas. Specific examples are discussed.

Amusement and Theme Parks, Amusement parks, Planning, Services, Entertainment industry

Similar abstracts:

• Abstracts: A theoretical exploration of the adoption and design of flexible benefit plans: a case of human resource innovation
• Abstracts: Warding Off the Big Chill: Ethical Investing for Profit. Exposed Shelters. Tax Shelters: Investing with Uncle Sam in Mind
• Abstracts: Managing for autonomy in joint ventures: a longitudinal study of upward influence. Managing through rose-colored glasses
• Abstracts: The properties of sequential regressions with multiple explanatory variables
• Abstracts: Initial environmental conditions and technological change. Trends in human resources outsourcing

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.