SalespeopleEs affect toward customers why should it be important for retailers?

Article Abstract:

A potentially important area that is the influence of salespeopleEs affect toward customers on their performance is examined. The research examined the relationship between salespeopleEs individual characteristics and their affect toward customers.

Customer satisfaction, Sales personnel, Salespeople

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Mapping strategic decision-making in cross-functional contexts

Article Abstract:

Strategic management decisions implemented by business firms in the marketing and production sectors are discussed. Results of mapping of functions in functional sections are presented.

Strategy & planning, Production management, Latin America, Venture Analysis, Methods, Decision-making, Decision making, Analysis, Planning, Usage, Business enterprises, Strategic planning (Business), Company business planning

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Building strong brands in retailing

Article Abstract:

Guidelines for effective brand equity management in the retail trade are presented.

United States, Brand equity

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