Say what you mean

Article Abstract:

The image of a brand depends equally on the content and language of the its written document. Lawyers across Australia are now helping companies to communicate to customers in an easy to understand language. This in turn will reduce complains from customers, the cost of paying staff to answer back customer queries and increase staff productivity when documents are written clearly.

Legal services, Attorneys, Offices of Lawyers, Services information, Services, Lawyers, Written communication, Brand image

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Riding the highs (and lows)

Article Abstract:

A profile of MassMedia Studios, a designs interactive marketing campaigns company is presented. Steve Fanale, the founder of the startup explains the intricacies involved in planning workforce of a service company functioning in an environment with high degree of variance in demand for its services. The startup reported revenue of $1.5 million for the year 2003-04.

Sales, profits & dividends, Executive changes & profiles, Personnel administration, Advertising, Advertising and Related Services, Officials and employees, Human resource management, Company sales and earnings, Advertising services, Company earnings/profit, Company Profile, Company personnel management, New business enterprises, Startups, Fanale, Steve

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Pay-by-phone

Article Abstract:

Doug Carlson made his fortune on the Internet, making an estimated wealth of 14 million dollars and got out before the crash. His new technology venture, B33hive, uses the text-based short message service (SMS) facility of mobile phones as a means of booking and paying for services and products.

Rich, Rich people, Businesspeople, Entrepreneurship, Entrepreneurs, Carlson, Doug

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