Naturalizer shoes are on a sexy-ad kick

Article Abstract:

Naturalizer chose Sam Shahid to spruce up the shoe's dowdy image with a revamped campaign featuring young women in bikinis and high heels. While redesigning their shoes, the company is also targeting a younger customer via a $12 million campaign. Naturalizer believes Shahid will be their winning ticket, as he was for Calvin Klein's Brooke Shields billboards in the 80s.

Footwear industry, Shahid, Sam, Naturalizer Shoe Div., Shahid and Co.

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Marketers try to burnish Olympics' image

Article Abstract:

The U.S. Olympic Committee, battling an image of corruption and bad behavior has hired Landor Associates and Goodby Silverstein and Parters to promote interest in the games, reach out to youth, and, of course, woo sponsors. Olympic athletes will be featured in ads this summer to try to brand the Olympics into the public mind for more than just 17 days. A line of Olympic-related caps, vests and jackets will also be marketed.

Canada, APPAREL AND OTHER TEXTILE PRODUCTS, Apparel & Related Products, Apparel Manufacturing, Utah, Marketing, Clothing industry, Public opinion, Olympic athletes, 2002 AD, International Olympic Committee, Olympics, Landor Associates, United States Olympic Committee, Goodby Berlin & Silverstein, Timon, Clay, Roots (Canada)

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Sears drops 'softer side' for 'the good life'

Article Abstract:

Sears, Roebuck is unveiled a new advertising campaign for print and television, "The Good Life at a Great Price. Guaranteed." The nation's second-largest retailer is focusing on private label brands for customers in the mid-tier range. Sears will also promote it's Premier credit card and attend to more price cuts on apparel. Ogilvy & Mather, Chicago and Young & Rubicam are working directly together on the project.

Retail Trade, Retail industry, Sears, Roebuck and Co., S, Ogilvy & Mather Worldwide Inc., Young & Rubicam Brands

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