Self-promotion takes an early cut

Article Abstract:

Cutting costs and downsizing have been well-worn Australian business practices in the 1990s. Given the demise of the Asian economy, a weakened Australian dollar and increased raw-material expenses, companies are justified in implementing cost-effective policies. Marketing costs, unfortunately, are among the first expenses that are cut. The marketing industry has failed to show businesses how products succeed during sluggish economic periods when marketed effectively. Increased marketing, especially when competitors hold back, contributes to enhanced product recognition.

Marketing Management, Methods, Economic aspects, Marketing, Column, Corporations, Product management, Marketing industry

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Affluent viewers turn off free-to-air TV

Article Abstract:

Free television audiences of the affluent in Australia decreased by 15% to 25% between 1997 and 1998, according to A.C. Nielsen statistics. Researchers are unsure what the viewers are doing. Television advertising contracts have decreased during 1998. Many advertisers are switching their television advertising budgets to other media such as pay television, the Internet and motion picture advertising.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Australia, Statistics, Television advertising, Market share, Television viewers

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