Shape of beer to come. Beverage packaging gets more emphasis

Article Abstract:

Beverage companies have begun to focus on creating innovative and unusual packages for their products in the hopes of attracting more consumers to their brands. Heineken USA has achieved some success in this industry trend with the development of a keg-shaped beer can intended to appeal to younger adults. According to the company's vice president for marketing, Steve Davis, the keg-shaped can has sold out. Also taking part in this trend is Miller Brewing Co., which has been packaging its various beer brands in unbreakable bottles made from polyester and a plastic called polyethylene terephthalate (PET). Creative packaging has not been limited to beer companies. Within the soft drink industry, the Triarc Companies' beverage division has packaged a drink named Fire in a glass bottle that features an actively morphing label.

Breweries, Malt beverages, Beverages, Beer & Ale, Packaging, Nonalcoholic Beverages, Soft Drink and Ice Manufacturing, Brewing industry, Beverage industry, Non-alcoholic beverages, Triarc Companies Inc., TRY, Miller Brewing Co., Heineken USA Inc.

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A call for restrictions on psychological research by advertisers into products for children

Article Abstract:

A group of psychologists and other professionals has urged the American Psychological Association to restrict the use of psychological research by advertisers in their pitches for video games, toys, snack food and other products to children. It exhorts the association to formally denounce the use of psychological techniques in advertising and marketing to children, and asks that the group amend its code of ethics to address the issue.

Demographics, Market Targeting & Approach, Psychological aspects, Marketing, Social policy, Ethical aspects, Advertising research, Target marketing, Market strategy, Children as consumers, Child consumers, American Psychological Association

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