Shopping motives for mail catalog shopping

Article Abstract:

Research on a sample of US shoppers from mail order firms is examined in detail. The importance of different factors such as convenience and company reputation are assessed.

Consumer Behavior

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Consumer acceptance of the internet as a channel of distribution

Article Abstract:

Research on non-store retailing is examined in detail, including comparisons between consumers' views of buying goods using the internet, and through mail order.

Telegraph & other communications, Video Retailing Service, All Other Information Services, Internet, Online shopping, Home shopping

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Mail order direct marketing in the United States and the United Kingdom

Article Abstract:

Comparisons are made between direct marketing through mail order in Britain and the US. The US market is found to be more fragmented than that of the UK.

United Kingdom, Direct Mail Marketing, Direct mail advertising

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