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Silicon Graphics faces a battle for its Hollywood turf; special-effects, animation market lures Microsoft and Intel to cry, 'action!' (Company Business and Marketing)

Article Abstract:

Silicon Graphics Inc is being forced to defend its current position as the market leader of special effects and animation systems in the entertainment industry against the combined efforts of Intel and Microsoft. The offerings of Silicon Graphics are both superior and more varied than those available through Intel's new multimillion-dollar 'media lab,' but the prices are also much higher. While animation and special effects account for approximately 15% of Silicon Graphics' sales, those sales have steadily declined from 35% to 50% in earlier quarters to the mid-20% range in more recent quarters. Although Silicon Graphics is expected to remain the primary source of entertainment computing for several years, it is not discounting the threat of the combination of Microsoft's Windows NT software with Intel's Pentium Pro chips. Silicon Graphics' pending strategy includes promoting its improved high-end technology in high-volume, low-end, products.

Author: Takahashi, Dean
Publisher: Dow Jones & Company, Inc.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1997
Intel Corp., INTC, Entertainment industry, Silicon Graphics Inc., SGI, Company analysis, Computer animation, Animation software

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Symbian cellphone alliance faces growing threat from Microsoft

Article Abstract:

Although Symbian Ltd. was first in line to become a major provider of operating systems for cell phones, it now appears that it will have heavy competition from Microsoft Corp. Microsoft's first version of an OS system for cell phones was clunky and unmanageable, but it has developed a better one called Stinger. Pearl, Symbian's operating system has not yet been revealed while Microsoft, jumping ahead of the competition, has already shown a prototype for Stinger.

Author: Pringle. David
Publisher: Dow Jones & Company, Inc.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
United Kingdom, Market share, Symbian Ltd.

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Microsoft's new battleground: music players

Article Abstract:

Microsoft Corp. is planning to intensify its marketing campaign for its Windows Media Player. A Nielsen/NetRatings survey showed 4 times as many Web users played back music with RealNetwork Inc.'s RealPlayer. And Apple Computer's QuickTime has twice as many users as Media Player. However, a PC Data Online survey in October showed Media Player's share grew 34% from September, compared to 5% for RealNetwork and 8% for Apple.

Author: Bank, David
Publisher: Dow Jones & Company, Inc.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
United States, Sales & consumption, Statistical Data Included, Internet software, Marketing, Company marketing practices, RealNetworks Inc., RNWK, Audio software, Sound/audio software

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Subjects list: Computer software industry, Software industry, Software, Microsoft Corp., Market share, MSFT, Company market share
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