Soft drink industry

Article Abstract:

Volume grew more than 6% in the soft drink industry for the 3rd qtr of 1995, but gains will return to the 3%-4% level in 1996. Market share gains for new products accounted for some of the growth. PepsiCo and Coke still have the largest market share, even with industry consolidation. International sales are growing with the exception of Japan and Mexico. Shares in the soft drink industry will outperform the market through 1998-2000.

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Soft drink industry

Article Abstract:

The soft drink industry is expected to grow in 1996, especially in the international market. India, China, and Eastern Europe are among the more interesting areas of expansion for Coke and Pepsi, but Mexico's devaluation of the peso has made this a problem market for both companies. New forms of packaging has been one growth factor, also. These stocks can be expected to outperform the market for the next three to five years.

Bottled and canned soft drinks

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Soft drink industry

Article Abstract:

The soft drink industry is expected to grow 3% to 4% in 1995 and 1996. New products and alternative beverages accounted for about 33% of growth in 1994 and 1995. Several companies, such as Coca-Cola and PepsiCo, are doing well in the markets of India, China, and Eastern Europe. Industry consolidation is expected to continue. Soft drink stocks are expected to outperform the market and appreciate in price through 1998-2000.

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