Timid innovators dip a toe

Article Abstract:

The level of genuine product innovation in Australia is at a nadir as opposed to new varieties of existing products or line extensions. The market research industry in Australia is lazy and so are the buyers of the research.

Market Research, Market Research & Product Development, Analysis, Marketing research, New products, Product introduction, New technique

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Ad power shows

Article Abstract:

The details on Bendigo Bank Ltd.'s advertising program, to retain customer base from Bank of Queensland's competition, are examined. The bank posted 19% rise in net earnings for June 2005.

Commercial Banks, Sales, profits & dividends, Marketing procedures, Advertising, Advertising Activity, Banking industry, Company sales and earnings, Company earnings/profit, Customer relations, Bendigo Bank Ltd.

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