St. George slays its "hokey" old ways

Article Abstract:

St. George Bank, Australia, has set in motion a number of changes designed to reinvent the bank. The "best bank" project began in September 2000 changing the bank's image and management and has led to an increase in profits in less than a year.

Banking industry, Management, Australia, St. George Bank

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'Would you like to hear our ad?': asking permission to pitch to consumers might sound far-fetched, but it is just part of the new-media revolution

Article Abstract:

Approaches to marketing are set to radically change in the early part of the 21st century. The internet and digital television will have a particularly significant impact on marketing.

Analysis, Marketing management

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Smith's food crusade hits the spot with shoppers

Article Abstract:

Dick Smith's campaign to produce and sell Australian food products is examined, with focus on the popularity of his products and the anxiety of his international competitors.

Marketing, International aspects, Food, Media coverage, Kraft Foods Inc., Smith, Dick

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