St. Joe, NFL decide to abandon plans for theme centers

Article Abstract:

A joint venture between the National Football League and St. Joe Corp. to develop, build and operate a chain of interactive sports-themed entertainment centers has been abandoned due to a collapse in talks between the two businesses. The NFL has begun searching for a new partner in the venture while St. Joe's, a former paper company, moves ahead with plans for leisure and resort projects. The scrapped plan for the sports centers, which were tentatively called NFLX, had a budget of $100 million for seven to nine centers.

Comment:

Has abandoned plans for chain of interactive sports-themed entertainment centers due to collapse of talks with NFL

Strategic alliances, Amusement and Theme Parks, Licensing/Sales Agreements, Theme Parks, Amusement parks, St. Joe Co., National Football League

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NFL raises price to ESPN to build its Internet site

Article Abstract:

The National Football League (NFL) will announce a deal with the ESPN Internet Group to produce the league's site on the World Wide Web. The NFL will be paid almost $10 million over a three-year period by ESPN. The deal extends ESPN's relationship with the NFL. The production deal shows the increasing ability of professional sports leagues to raise revenue from the Web. The World Wide Web could produce huge revenues in the future.

Comment:

NFL will announce a $10 million deal with the ESPN Internet Group to produce the league's site on the World Wide Web

On-Line Information Services, Videotex & Teletext, New orders received, Media Planning/Goals, Internet services, ESPN Internet Group

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Brother, can you spare a dime for the Heisman? Ailing owner of football trophy, in search of financial boost, seeks more promotional ties

Article Abstract:

New York, NY-based Downtown Athletic Club, the owner of the prestigious Heisman Trophy, is ailing financially and wants a larger share of the extimated $5 billion college football business. NCAA rules prohibit the Club using current college football players or past winners' names in promotions. The Club has hired Dallas, TX-based marketing firm The Sports Group to actively market, but not overcommercialize, the award.

Marketing procedures, Company Planning/Goals, Marketing, Account Activity, Finance, Contracts, Heisman Trophy, Downtown Athletic Club, Sports Group

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