Stay cool

Article Abstract:

Exclusivity of a product lends it a charm. The marketing strategies used by Apple marketing its iPod are discussed in this context. Similarly, Puma's strategies to regain its market share in the shoes market are also examined. The common factors these two products share is the "cool factor". It means that the product is stylish, fashionable, sophisticated and worth higher margins. The advertising method used for these products is also more subtle.

Electronic computers, Footwear, except rubber, not elsewhere classified, Computer industry, Microcomputer industry, AAPL, Athletic shoe industry, Apple Inc., Apple iPod (MP3 player/device), Puma Inc.

---

How do you market what you can't touch? Marketing a solution, rather than a product, requires a new approach

Article Abstract:

This article provides suggestions for marketing integrated business services and information technology packages. The main point is to market a solution, not a product.

Business information services, Computer systems, Enterprise networks, Business database, Enterprise network

---

Product for hire

Article Abstract:

A jobs-to-be-done model is suggested for companies to take up innovations in marketing to understand customers choice and ensure their loyalty.

Management dynamics, Venture Analysis, Management, Innovations, Business enterprises, Consumer preferences, Company business management, Customer relations

Similar abstracts:

• Abstracts: Standard Motor Production. Brown-Forman 'B'
• Abstracts: Caraustar Ind. Sonoco Products Co
• Abstracts: Sonoco Products Co. Sonoco Prods
• Abstracts: Radio control. Highly radio-active. Macquarie Radio wins with Jones
• Abstracts: Sepracor. Sepracor Inc

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.