Bow down before a great hit
Article Abstract:
The television series Australian Idol can be termed as the best-marketed new product in 2003 - 04. The series aired by Ten Network is discussed for its success.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
Marketing procedures, Marketing, Company marketing practices, Network Ten Proprietary Ltd., Australian Idol (Television program)
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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Priming time
Article Abstract:
The issue of advertisement rate negotiation, between Australian television networks and media groups, is examined.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Forecasts, trends, outlooks, Advertising agencies, Agencies, Forecasts and trends, Negotiation, mediation and arbitration, Market trend/market analysis, Advertising rates
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Australia, Television broadcasting industry
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