Telstra's new regimen keeps a tight rein on its advertising team

Article Abstract:

Australian telecommunications company Telstra has altered it's advertising policies. It has ceased paying ad agencies a percentage of media expenditures and has incorporated a complicated yet transparent remuneration system. The company wants to make its advertising more effective and focused while emphasizing strategic planning. The strategy has led to improved communication and advertising that is targeted towards specific customer groups.

Advertising

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Telstra's Asian failures show the way to success

Article Abstract:

Telstra's has lost money on most of its Asian investments, most recently on its Reach venture in Hong Kong. The telecommunications firm probably made a strategic positioning error. Many other Australian firms have had problems trying to go global.

Column, Communications industry

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Know how

Article Abstract:

The difficulties that are faced by the Australian companies such as Australian Post and Lion Nathan to do business in Asia are attributed to local business culture, which is examined.

Government domestic functions, Management dynamics, Distilled and blended liquors, Beer, Wine & Liquor, Whsle, Beer, Wine, and Distilled Alcoholic Beverage Wholesalers, Management, Alcoholic beverage industry, Company business management, Lion Nathan Ltd., Cultural policy

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