Testing your brand limits

Article Abstract:

Extension of existing brands with new products and services poses some crucial risk factors. A sound approach to identifying and evaluating the high-potential new product through four-step road map is recommended. This road map ensures that the new products and services meet the standards of the current brand equities.

Brand identity

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Avoiding identity crisis. Protect the things that make your brand unique

Article Abstract:

Suggestions to make the brand more durable, such as development of new product identifiers by giving importance to the products size, color etc., have been given. Types of identifiers have also been discussed.

Marketing procedures, Packaging, Venture Analysis, Packaging Methods, Influence, Business enterprises

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The brand you save. Improving the brand is cheaper than watching it suffer a slow death

Article Abstract:

The various techniques followed by companies to deal with a deteriorating brand have been described. Steps have been provided to diagnose an ailing brand and take remedial measures to improve its image.

Advertising, Marketing industry

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