The Cow That Roared: A memorable ad campaign helped turn Chick-fil-A into a major player in the quick-serve restaurant business

Article Abstract:

Chick-fil-A restaurants became one of the fastest growing chains due to a cow pitchman plea to eat more chicken and not them.

Eating places, Food Services and Drinking Places, Marketing, Restaurant industry, Restaurants, Chick-fil-A Inc.

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Competition canEt ketchup to Heinz

Article Abstract:

Kenneth oCaseyo Keller, the chief growth officer, H.J. Heinz Co., says that in order to increase the corporationEs sales and earnings focus on three areas: companyEs top 15 brands, reassessment of distribution channels, and five Asian countries where there is very high potential, is very essential. Keller believes that pricing the brands rightly improves marketing effectiveness and media dollars.

FOOD AND KINDRED PRODUCTS, Food industry, Beliefs, opinions and attitudes, H.J. Heinz Co., HNZ, Food and beverage production/distribution software, Keller, Kenneth

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Come fly with me

Article Abstract:

Tad Hutcheson, director of marketing for AirTran Airways discuss the innovative marketing strategies followed by the company for competitive airlines market.

Air Transportation, Scheduled, And Air Courier Services, Airlines, AirTran Airways Inc., Hutcheson, Tad

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