The TAO of forecasting with promotional events

Article Abstract:

Issues concerning the ways in which sales forecasts can be improved by separating between non-promotional and promotional sales are discussed. Particular attention is given to ways of correlating the sales plans with the forecasts of sales to increase forecasting accuracy.

United States, Methods, Brief Article, Economic forecasting, Sales promotions, Sales

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The Tao of forecasting performance measurement

Article Abstract:

Issues concerning methods and applications of forecasting accuracy measurements are discussed. Particular attention is given to methods and measures of calculating forecasting performances, including absolute % and weighted absolute % error.

Measurement

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The Tao of forecasting

Article Abstract:

Issues relating to eastern philosophy and business forecasting are examined in detail, including parallels between the two, such as importance given to the role of intuition and a holistic view.

Management Theory & Techniques, Business, Management, Beliefs, opinions and attitudes

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