The ad man

Article Abstract:

Rich LeFurgy, senior VP of advertising for Starwave, an Internet media company, is charged with convincing corporations to advertise on the Internet. The task, according to him, is like doing missionary work because many advertisers remain wary of the Internet. Despite the hype, no standardized system has been developed to quantify an ad's reach; worse, the technology for delivering Internet advertising is constantly changing. In addition to his Starwave job, LeFurgy also serves as chairman of the Interactive Advertising Bureau, which serves as an evangelist about the potential of advertising on Web sites, screens new online advertising technologies and commissions studies to make the Internet more credible for advertising.

Interview, Internet advertising, Company executive, Computer executives, Internet/Web advertising, Starwave Corp.

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Designing woman: K2 CEO has a plan

Article Abstract:

Co-founder of online ad company K2 Design, Matthew deGanon, has hired Lynn Fantom as CEO because of her past experience and her vision for making a profit in a business that thus far has trouble in the profit arena. Past experience came at Interpublic's Lowe Group, a direct-marketing unit that she saved after its management team walked out. Her vision is that profits cannot be made from Website design alone. Streams of leads or online sales or customer retention will be the keys to profits in the new media where even salaries cost more than in traditional agencies.

United States, Executive changes & profiles, Agency Personnel, Agency Planning/Goals, Abstract, K2 Design Inc.

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Y&R shifts gears, names Thomas Bell as chief executive

Article Abstract:

Peter Georgescu, outgoing chairman and CEO of advertising agency Young and Rubicam Inc. has surprised industry insiders by selecting Thomas Bell Jr. to succeed him. Expectations had been that COO Edward Vick would be elevated to the top post but he had made it clear some time ago that he was not interested in the job.

Strategy & planning, Company Planning/Goals, Personnel administration, New York, Company Personnel, Human resource management, Appointments, resignations and dismissals, Bell, Thomas, Jr., Georgescu, Peter, Vick, Edward, Young & Rubicam Brands

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