The behavior of international firms in socio-political environments in the European Union

Article Abstract:

Research is presented concerning the use of a network theory to investigate the techniques used by small, medium and multinational business enterprises to manage the relationship between business and political actors.

Management, Computer networks, Business, Political activity, International business enterprises, Multinational corporations, Political aspects, European Union, Information networks

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Predictors of performance of venture capitalist-backed organizations

Article Abstract:

Research is presented concerning the development of logit models which can be used to investigate the performance of business enterprises who have received financial backing from venture capitalist organizations.

Research, Models, Venture capital, Going public (Securities), Initial public offerings, Strategic planning (Business), Logits

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Consumer evaluation of vertical brand extensions and core brands

Article Abstract:

Research is presented concerning the use of categorization theory to investigate vertical and core brand extension dynamics in the wristwatch (Timex and Rolex) and luxury car (Toyota and Lexus) industries.

Marketing, Economic policy, Automobile industry, Toyota Motor Sales U.S.A. Inc. Lexus Div., Brand name products, Brand names, Toyota Motor Corp., Watches, Wrist watches, Rolex Co., Timex

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