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Business, general

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The check's in the mail

Article Abstract:

The profile of the company Delux Financial Services with information about history, services and the transformation of the company from a check printer to a check retailer are presented. The management strategies and B2B marketing ventures of the company are also discussed.

Author: Clancy, Kevin J., Hartley, Kevin
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Marketing procedures, Management dynamics, Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Management, Financial services industry, Company marketing practices, Company Profile, Company business management

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Save America's dying brands

Article Abstract:

Saving brands requires excellent marketing skills. Marketing executives must utilize research and analysis to ensure that their brands continue.

Author: Clancy, Kevin J.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Planning of Marketing, Influence, Marketing management, Business planning, Brand name products, Brand names, Market strategy

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Fact finder

Article Abstract:

The factors that should be considered when deciding on advertising campaigns are discussed.

Author: Clancy, Kevin J., Krieg, Peter C.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Strategy & planning, Sales Promotion, Planning, Advertising campaigns, Sales promotions, Company business planning

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Subjects list: United States, Marketing
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