The community motive

Article Abstract:

For several years, researchers and social watchers have reported that Australians want a greater sense of community and are unhappy about long working hours, economic uncertainty, the speed at which new technology is emerging, increase in crime and other such issues. A report in this context revealed that 78 percent of the Australians want to live in close-knit community where people know each other and 86 percent of them think that it is important to be involved in their local community.

Public affairs, Social aspects, Community life, Australians

---

Clemenger switches the pitch from advertising to marketing

Article Abstract:

Clemenger/BBDO Ltd., an advertising agency for 52 years, is becoming a marketing communications company in 1998. It will accomplish this by emphasizing its present marketing services division. Robert Morgan is its new chief executive. The company is looking for new acquisitions, especially in the realm of sports and event marketing, sales promotion, consulting, and public relations.

Process, Physical Distribution, and Logistics Consulting Services, Management consulting services, Marketing Consulting Services, Management, Marketing industry, Morgan, Robert, Clemenger/BBDO Ltd.

---

Falling apart

Article Abstract:

The expansion of ad agency firms is a result of rise in integrated marketing. According to Al Ries, a veteran marketing consultant, most marketing services companies are focusing on increased specialisation rather than integrating.

Agencies, Beliefs, opinions and attitudes, Growth, Integrated marketing communications, Company growth, Ries, Al

Similar abstracts:

• Abstracts: The times they are a-changin'. Ninth-inning stretch
• Abstracts: The deficit we may have to have. The test of a market 'softy'. Why US jobs are dwindling?
• Abstracts: Chesty and friends support their maker. Teasing the bull. Watch on America: A likely rate rise in the US and a fear that the recent rally was merely a break in the downtrend has made investors nervous
• Abstracts: The mad hours. Catching the Sol train. Life work
• Abstracts: Thinking cap on. Exports: the desert blooms

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.