The effective organization
Article Abstract:
Marketing is the focus of an organization's development. It is in managing that concept of marketing effectively and efficiently, lies the core competence for growth. Methods for checking the organizational performance from the angles of customer relationship management, marketing and financial leverage, are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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Marketer, heal thyself
Article Abstract:
The various aspects of marketing and the role of marketing in enhancing the performance of businesses are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Leverage your assets
Article Abstract:
Suggestions to effectively use company budget and infrastructure in marketing management are presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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