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Business, general

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Doing better at doing good: when, why, and how consumers respond to corporate social initiatives

Article Abstract:

The working of corporate social responsibility is observed through the consumer' s eyes. Both internal and external results of corporate social responsibility are covered.

Author: Bhattacharya, C. B., Sen, Sankar
Publisher: University of California Press
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2004
Consumer Behavior, Corporate social responsibility, Consumer behaviour

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Using social network analysis to improve communities of practice

Article Abstract:

The usefulness of social network analysis for the improvement of organizational performance is described.

Author: Parker, Andrew, Cross, Bob, Laseter, Tim, Velasquez, Guillermo
Publisher: University of California Press
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2006
Management dynamics, Productivity Improvement, Methods, Management, Organizational effectiveness, Company business management, Interpersonal relations, Labor productivity, Labour productivity

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Subjects list: Analysis, California
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