The incredible shrinking Apple Computer: paring back now with big plans for the future

Article Abstract:

Apple, a pioneer of the computer industry and a favorite of designers, publishers, and schools, is facing a major challenge to regain market share and stabilize its financial state. Apple's market share has fallen to 5.5% in 1996 from a high of 9.1% in 1991; its stock prices are down to $16 from a 1991 high of $73. While Apple's $400 million purchase of NeXT Software brought it co-founder Steve Jobs and the promise of a new OS, Apple still faces the issue of whether or not it will migrate to Intel chips, and risk losing its distinctiveness. The company has undergone extensive cost cutting measures, but revenues have continued to dwindle. Nearly 10% of Apple stock is owned by short-sellers; takeover interest has been expressed by Sun Microsystems, Oracle, IBM, and others who see Apple as a counterweight to Microsoft. Apple's dismal 4th qtr 1996 results, with losses of $120 million, serves to increase the concern among industry watchers, software developers, and Apple's loyal customer base.

Electronic Computer Manufacturing, Analog & Hybrid Computers, Market share, Company market share, Company business forecast/projection, Company forecasts

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A humbled Apple tries to regain some footing; a new chip chases Intel-based competition

Article Abstract:

A new version of the PowerPC processor may help Apple to regain its position in the microcomputer industry. The new processor, from Exponential Technology Inc, will provide Apple with a performance advantage over competing Intel processors during the second half of 1997. The new processor will provide new Macintoshes with clock speeds of 533 MHz, which is faster than any chips planned by Intel for 1997. Apple recently lost its position as the leading hardware design company in the microcomputer industry, a position the company held since 1977. Apple must restore its reputation as a innovator in order to maintain its ability to compete. Apple's sales declined by nearly $700 million and the company lost over $800 million in its FY 1996, but it returned to profitability in its 4th qtr.

Microcomputers, Product development, Product information, PowerPC-based system, Macintosh computers, PowerPC based computers, PowerPC processors, Company product planning

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