The logic of restructuring

Article Abstract:

Corporate restructuring has become a perpetual activity, stimulated by factors such as abundant cheap credit, the Reagan Administration's reluctance to enforce antitrust laws, and growth in the number of corporate raiders. E.F. Hutton data indicates that more than half of 800 top US firms engaged in some form of restructuring over the last four years. CEOs are advised to build up core businesses; to be prepared to sell divisions and assets that can be deployed for higher firm profitability; to view financial and operating strategies as interrelated; to prefer large restructuring moves over small ones; to be prepared to cope with instability; to not rule out new competitors and capital sources; to use strategies that show maximization of stockholder returns; to not try to manage one's way out of trouble; and to avoid 'half' measures.

Analysis, Acquisitions and mergers, Corporate reorganizations, Diversification in industry, Industrial diversification

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Planning an Avon turnaround

Article Abstract:

Avon Products CEO Hicks Waldron has announced a new strategic plan for the cosmetics firm's Avon Division; the Avon Division now generates roughly 75 percent of the firm's total sales. The new corporate marketing plan is based on changes in personal income and in discretionary buying patterns, declining household size, unique distribution patterns, urban crime, less free time for women, and the maturing baby boom generation. The company's new strategic plan will control the pace and the direction of all new product announcements. The Avon Division will be redefined as a health-care and consumer-based beauty products firm.

Toilet preparations, Planning, Marketing, Cosmetics industry, Avon Products Inc.

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Kodak's 'global factory'

Article Abstract:

Kodak is placing a greater focus on its main objectives in foreign marketing. Roughly 40 percent of the firm's sales are generated by consumers outside the U.S. The company faces stiff competition in all of its markets around the world. The company has two main operating units: the Photographic and Information Management Division, and the Chemicals Division.

Photographic equipment and supplies, International aspects, International relations, Camera industry, Eastman Kodak Co.

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