The marketing is mutual

Article Abstract:

Joint ventures among small businesses prove to be beneficial in marketing products and services. Customers networks, sales and product promotion are enhanced by combining the strengths of both businesses. Partnerships give small businesses the edge in industrial competition by developing public recognition and flexibility. It improves services, extends areas of distribution and promotes collaboration in product development. However, several factors have to be considered in choosing an ideal business partner and this includes similarity of business, commitment, and cooperation in strategy formulation and financial agreements.

Management, Joint ventures, Client development, Marketing management

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Selling to the Fortune 500

Article Abstract:

A great deal of hard work is needed for a small business to win an order from a large company in the US, particularly since such companies are tending to reduce the number of suppliers they deal with, but the potential profits are high. To maximize their chances of selling to large companies, small businesses should research the potential market for their product extremely carefully and position the product accordingly. The product should be adapted or upgraded if necessary. Other factors for success include identifying the key decision makers and using appropriate sales techniques.

Purchasing, Corporations, Business-to-business market, Business to business market

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Marketing to minorities

Article Abstract:

The 1990 census shows that the African-American population has grown by 13.2%, the Hispanic population by 53% and the Asian-American population by 108%. Because of the increasing minority population, small business owners should direct their trade at this growing market. Minority consumers have ethnic differences and distinct needs that have to be considered in creating a successful marketing plan. Steps on how to market to minority consumers are discussed.

Minorities as consumers, Minority consumers

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