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Business, general

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The new spamscape

Article Abstract:

A focus on new Federal Trade Commission (FTC) rules proposed to clarify the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM), which was designed to regulate unsolicited commercial e-mails in the United States is presented.

Author: Friel, Alan L.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
United States. Federal Trade Commission, Spam (Junk email), Unsolicited bulk e-mail, Email marketing

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The Spam spat

Article Abstract:

The effect of the Controlling The Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) on marketers is analyzed.

Author: Friel, Alan L.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Advertising, Marketing industry

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Privacy patchwork

Article Abstract:

The recent legal changes in privacy policies, direct marketing, cyber security and online advertising are discussed.

Author: Friel, Alan L.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Internet marketing

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Subjects list: United States, Laws, regulations and rules, Government regulation
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