The positive effect of a market orientation on business profitability: a balanced replication
Article Abstract:
The link between business profitability and market orientation is explored in detail. previous research in this field is retested, and results are analyzed.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
Profit, Profits
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Conducting marketing science: the role of replication in the research process
Article Abstract:
Replication is explored for its contribution to marketing science. The role that replication can play is also explored in more general terms.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
Analysis, Marketing research, Market research
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Relationship quality and buyer-seller interactions in channels of distribution
Article Abstract:
Research on relationship marketing is examined in detail, with a focus on quality of relationships, in the context of distribution channels.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999
Distribution Channels
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Research, Marketing, Marketing management
Similar abstracts:
- Abstracts: Strategic type, market orientation, and the balance between adaptability and adaptation. Customer portfolio analysis among competing retail stores
- Abstracts: The importance of industry structure for the determination of firm profitability: a neo-Austrian perspective. Schumpeterian dynamics versus Williamsonian considerations: a test of export intermediary performance
- Abstracts: The credit risk components of a swap portfolio. The interrelation of price volatility and trading volume of currency options
- Abstracts: The influence of organizational demography on customer-oriented prosocial behavior: an exploratory investigation
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.