The right side of metrics

Article Abstract:

The ultimate aim of a customer performance measurement is to bring out strategies that can be deployed towards the satisfaction of the customer. Better performance measurement needs better performance metrics. Certain important questions that a company should pose to itself before moving towards the establishment of performance metrics criteria are discussed.

Measurement

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Boomers are business

Article Abstract:

An assessment of the baby boom generation from a marketing perspective is presented. The way they consume media and plan for their financial futures will influence their behavior as consumers.

Science & research, Research, Behavior, Baby boom generation

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Sleeper cell

Article Abstract:

The usefulness of the cellphone as a tool for communication between marketers and consumers is described.

Marketing, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Usage, Cellular telephones, Wireless telephones, Beliefs, opinions and attitudes, Technology application, Consumers, Wireless telephone, Wireless voice/data device

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