The risk pyramid for new product development: an application to complex aerospace hardware

Article Abstract:

The different uncertainties that come with new product developments make risk an integral part of the process. Resolving these uncertainties through risk assessment techniques can help achieve systematic decision making and organizational consensus. A new risk assessment technique known as the risk pyramid is introduced and applied to SPACEHAB, a commercial space habitat module used in NASA's space shuttles. It is shown that the risk pyramid can complement traditional risk analysis methods and can improve decisions regarding new product development.

Guided missiles and space vehicles, Risk assessment, Technology, Technological risk assessment, Aerospace industry, Space vehicles industry

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From experience: reaping benefit from speed to market

Article Abstract:

Speed-to-market programs have drawn the interest of numerous product developers worldwide due to the advantages they offer to business enterprises. Time to market programs have been proven to significantly reduce the cycle time of products while increasing the market competence of firms. Companies such as Motorola and Chrysler reported dramatic improvements in decision-making through the use of time to market approach. However, a speedy approach to marketing may only be made effective by employing highly-skilled personnel to train employees.

Marketing Management, Product life cycle

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Success through customer-driven new product development: a comparison of U.S. and New Zealand small entrepreneurial high technology firms

Article Abstract:

A comparative study of new product development (NPD) practices of small high technology companies reveals that companies in New Zealand show higher levels of NPD performance than those firms based in the US. New Zealand firms differ from their US counterparts in terms of relationship marketing and customer-driven NPD. NPD processes of US companies are aimed according to the characteristics of the project manager. On the other hand, New Zealand firms focus more on marketing skills and NPD proficiencies.

High technology industry, New Zealand

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