The role of the demand planner in supply chain management

Article Abstract:

Demand planners should abandon their traditional roles and make more strategic contributions to supply chain management. These professionals have always focused on supplying management with accurate point estimates based on sales history. However, they can increase their contributions to the organization by acting as business analysts and learning how to define and measure the market elements that influence the business. This practice facilitates decision support analysis that can help management in achieving sales forecast goals.

Practice, Business planning, Planners

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Revenue management: a review

Article Abstract:

Revenue Management (RM) permits the keener observance of customer buying behavior and allows companies to use available information to accurately forecast consumer preference. The objective of RM is to be able to market the right commodity to the right client at the correct time and at the correct valuation. RM, which concentrates on revenue growth, is a technique by which market uncertainty is turned into probability, which, in turn, is translated into profitability.

Marketing Management, Methods, Usage, Information management

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Forecasting at Agip Petroli, Italia

Article Abstract:

Carla Lauri of Agip Petroli says forecasting remains an important management tool as predictions of product performance and market behavior tend to influence decisions. She also maintains that the company forecasts product performance up to a year ahead using two year data and that competitive information is incorporated in forecasting techniques. She also believes that forecasting ability is a highly prized managerial ability in the company.

PETROLEUM AND COAL PRODUCTS, Petroleum, Petroleum and Coal Products Manufacturing, Forecasting, Analysis, Officials and employees, Petroleum industry, Interview, Business forecasting, Lauri, Carla, Agip Petroli S.p.A.

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