The spending squeeze: last year, the big advertisers were wary, but now they are ready to splash out

Article Abstract:

National media advertising expenditure rose by only 3.3% in Australia in 1999. Among the top 50 advertisers, the only sector to see strong expansion in media advertising expenditure was telecommunications. The prospects for improved expenditure in 2000 are discussed.

Australia, Advertising expenditures

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P&O leaves the 'funship' behind

Article Abstract:

P&O Cruises are attempting to break free from their bad reputation caused by the bad passenger behaviour on their 'funship' the Fairstar. They are introducing Pacific Sky to the domestic market which will cater for the upper end of the cruise market.

Product information, Marketing, Cruise lines, P&O Cruises

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A bright idea powers up the torch trade

Article Abstract:

The newly designed Double Barral long life torch has been produced totally in Australia, with plans by torch firm Eveready Australia to market it worldwide.

Product development, Torches, Eveready Australia, Double Barrel (Torch)

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