Cognitive mapping and repertory grids for qualitative survey research: some comparative observations

Article Abstract:

A study of business strategy was carried out in 86 organizations in the crop protection industry. A multi-operational approach was used to enable validation of data by triangulation, including cognitive mapping used in an unusual way. This provided an unintended opportunity to conduct a comparative evaluation of interactive investigational methods in a relatively controlled, if unsophisticated manner. Results were interesting enough to suggest that further investigation is needed into the impact of various subject-generated factors such as face validity on methodological effectiveness, as well as more traditional criteria such as construct validity of particular methods. Accordingly, process issues affecting repertory grids, cognitive mapping and software for the analysis of cognitive maps (COPE) are described and discussed. Recommendations are made for improvements to mapping and software and further studies suggested. (Reprinted by permission of the publisher.)

Graphic methods

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Strategic planning and financial performance: a meta-analytic review

Article Abstract:

After two decades of research, the effect of strategic planning on a firm's performance is still unclear. While some studies have found significant benefits from planning, others have found no relationship, or even small negative effects. Interpretation of these findings is confounded by the fact that many of these studies base their findings on a small number of firms. This article uses meta-analysis to aggregate the results of 29 samples on a total of 2496 organizations. Cumulation of previous studies found modest correlations between planning and nine performance measures. Extensive measurement problems suggest that these findings underestimate the true relationship between planning and performance. (Reprinted by permission of the publisher.)

Methods, Management, Usage, Corporations, Financial analysis, Meta-analysis

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