The three Ms of customer loyalty

Article Abstract:

A recent survey by the Wharton School of the University of Pennsylvania shows that many companies make little or no effort to identify the shortcomings in their strategies for identifying customer loyalty (CL). The three Ms for understanding customers, measuring, modeling, and managing are analyzed.

Management dynamics, Management, Customer loyalty, Company business management

---

Growing up

Article Abstract:

Methods for business growth and success by being loyal to the customer are discussed. The effective predictive models and marketing strategies can be formed only after knowing the customer behavior and needs.

Consumer preferences, Business success

---

The democratization of data

Article Abstract:

Making customer information available to numerous resources must be handled carefully to ensure that there are no abuses.

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Information Gathering-External, Market research, Marketing research firms, Competitive intelligence

Similar abstracts:

• Abstracts: The mickey mouse factor. Down to work. First stop, Singapore
• Abstracts: Three rely on their own counsel for work. Pay up or else.... Fumbling the baton at the first changeover
• Abstracts: The 'name' game is a colonial specialty. Hayes Knight heads to market. Teamwork ensures smooth sailing
• Abstracts: Getting to the heart of the brand. On brands and branding: social call. The core of integration is the brand
• Abstracts: Perceived relevance and quality of POM journals: a decade later. Closed-loop supply chains in process industries: an empirical study of producer re-use issues

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.