The value of Internet commerce to the customer

Article Abstract:

Internet-based electronic marketing and commerce has the potential to provide consumers with better deals in comparison to conventional methods of commerce in a variety of situations. The values of prospective buyers are a critical factor in basically all of the decisions confronting organizations involved in, or considering being involved in, Internet commerce. A study was therefore conducted to examine the function that electronic commerce might have on the value proposition to the prospective client for any service or product that may be sold over the Internet. It presents a comprehensive and useful list of all the value which concern potential buyers. These values are logically organized into means and essential goals and their relationships are indicated.

Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Research, Internet, Internet services, Electronic commerce, E-commerce, Online transaction processing, Electronic marketing

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Comparison of weighting judgments in multiattribute utility measurement

Article Abstract:

The differences and similarities among the weighting methods of ratio, swing weighting, trading and pricing out, used in measuring multiattribute utility, were examined in terms of internal consistency, and convergent and external validity. It was found that, among the four weighting techniques, the ratio method had the highest internal consistency, both the ratio and swing methods had fairly high convergent validity, while the pricing out methods had the best external validity.

Operations research, Management science, Analysis, Mensuration, Measurement, Weights and measures, Measurement units and standards

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