The year of marketing directly

Article Abstract:

Issues are presented concerning the predictions which have been made for the direction which will be taken by marketers in 2001. The growing importance of cross-promotions and the value of the internet are discussed.

Management, Usage, Internet, Cover Story, Advertising

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Marketing feats and flops - of 2000

Article Abstract:

Issues are presented concerning the marketing successes and failures of 2000. The marketing of pop groups, food, computer games, cruise liners, mobile phones, rail links, radio stations and WAP phones is discussed.

Consumer goods

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Gay marketing grows up

Article Abstract:

Issues concerning the pitfalls and innovations encountered by firms which specifically market goods and services at the gay and lesbian community are discussed.

Gays, Economic aspects, Lesbians

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