Trade shows' direct appeal

Article Abstract:

Many businesses find it worthwhile to market their products at trade shows. There are over 3,000 major trade shows every year, and many of the people who attend the trade shows make purchasing decisions for the businesses. Tips on how to maximize exposure at trade shows is given.

Services

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Tips for becoming a better buyer

Article Abstract:

Retailers rely on trade shows to find most of their merchandise, so they should make efficient use of their time in attendance. Tips include timely travel plans, studying publications to choose the right show, taking notes while touring exhibits and attending seminars.

Business services, not elsewhere classified, Trade Show & Conference Management, Convention and Trade Show Organizers, Purchasing, Retail industry, Retail trade

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Home, sweet hometown bakery

Article Abstract:

The Wyckoff Quality Bakery of Wyckoff, NJ markets desserts and other baked goods. The owners John and Hannah Kino use 12 bakers who specialize in the various production steps. Sales for the bakery's four locations were $4 million in 1991.

Management, Bakers and bakeries, Bakeries

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