UPPING THE ANTE

Article Abstract:

Bernie Willett, manager of sales promotion for American Airlines, donated a first-class pair of tickets to any destination the American travels at the Advertising Club of Greater Boston's 23rd annual auction. According to event chair Hilary Wheeler, Willett upped the seat level or added more tickets for every auction package that included an American Airlines ticket. Other prizes included golf at different clubs with four of the city's top agency executive, a stay on Nantucket with entry to the Nantucket Film Festival, and a trip to New York with entry to the GQ Men of the Year Awards.

Scheduled Airlines, Scheduled Air Transportation, Advertising, Air Transportation, Scheduled, And Air Courier Services, Promotion, Airlines, American Airlines Inc.

---

Dunkin' Bows Breakfast Push

Article Abstract:

Dunkin Donuts has launched three TV spots airing in 50 markets nationwide at an estimated cost of $10 million. The main tagline is 'Nothing says morning like Dunkin Donuts' and is exclusive to the new promotion of breakfast products. Products are the catalyst for all action in the ads, which portray consumers' brand loyalty with great humour. The 30-second spot 'Art Gallery' introduces the chain's new cinnamon buns. The campaign will also include newspaper inserts, point-of-purchase materials, billboards and radio ads.

Marketing procedures, Eating places, Food Services and Drinking Places, Campaign Launched, Marketing, Restaurant industry, Restaurants, Dunkin' Donuts Inc., DUNK

---

Similar abstracts:

• Abstracts: Homeland Is `Working Harder'. Joe Boxer Breaks First Campaign
• Abstracts: Soft drink industry. Trucking & transport leasing. Household products industry
• Abstracts: Metal fabricating industry. Healthcare info. systems
• Abstracts: Star Markets: `A Little Better'. Consumer republic. Carter Smith
• Abstracts: Steel imports clobber U.S. industry in '98. Steel industry weakness persists in early '99. Economic trends drive metals

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.