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Business, general

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Uncle Sam's brand war

Article Abstract:

In countries like Germany, Italy, Saudi Arabia, Sweden and France the patronage to the American brands on the decline due to the factors like globalization and war in Iraq. Australia also may go the same way if the corporate America fails to take notice and carry out image building measures.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
United States, Economic aspects, International aspects, Political aspects, Brand choice

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Basket case shoppers need plans

Article Abstract:

The way Australians shop for food continues to change with the number of visits to the grocery up, but the amounts of each purchase down.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Analysis, Food buying, Grocery shopping

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Micros, mums and mini-traders

Article Abstract:

The factors that attribute to the rise of new consumer entrepreneurs 'minipreneurs' are presented.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Businesspeople, Entrepreneurship, Entrepreneurs

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Subjects list: Australia, Forecasts and trends, Market trend/market analysis, Consumer behavior, Consumer behaviour
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