Understanding strategic intent in the global marketplace

Article Abstract:

Global firms must develop an understanding of their competitors, partners and managers in order to remain competitive. Companies must collect enough information about their competitors to accurately determine their strategies and objectives. Preparation is essential for strategic partnerships to evaluate compatibility with a potential partner's business practices and objectives. The cultural diversity of managers should also be considered to better understand and utilize their individual skills.

Methods, Strategic planning (Business)

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The double whammy of globalization: differing country and foreign partner cultures

Article Abstract:

Companies venturing into new markets often partner with a domestic firm in the target country to facilitate their entry. However, the entry success of companies is undermined by the cultural differences between their own and the target country as well as those between their company and their foreign partners. Nonetheless, this double-layered acculturation encourages learning which can be applied to future expansion plans.

Research, Corporate culture, Business success

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Changing dimensions in international business

Article Abstract:

The need for new management dimensions is stressed in the light of changing international business management situations. Some recent changes, with corresponding concrete examples, are presented. New management practices, methods and approaches are urged to keep up with these changes so firms can remain competitive in the global market. The environmentalist movement is cited as an example of proactive marketing.

Planning

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