Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration

Article Abstract:

Research is presented concerning the benefits which the use of cointegration analysis can bring to the investigation of marketing interactions which occur in dynamic environments. The case of Lydia Pinkham Medicine Company is discussed.

Analysis, Statistics, Statistics (Data), Lydia Pinkham Medicine Company

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Asymmetrical deployment of specific assets and contractual safeguarding in industrial purchasing relationships

Article Abstract:

Research is presented concerning the investigation of 161 industrial purchasing relationships to determine the influence of interfirm dependence, formalization of purchase contracting and exposure to opportunism.

Purchasing Management, Purchasing, Deployment (Strategy), Deployment (Military science), Industry, Industries, Fixed assets

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Asymmetrical commitment in business relationships

Article Abstract:

Business relationships are examined in detail in terms of risks and rewards, and effort needed to maintain them. A model is developed using these ideas, and is tested.

Economic aspects, Marketing management, Interpersonal relations

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