Vague new world; digital media business takes form as a battle of complex alliances; partnerships across industries coalesce in chaotic race to establish a market; a pattern akin to 'Keiretsu.' (alliances form in convergence of computing, consumer electronics, communications, publishing and entertainment industries)

Article Abstract:

Many companies are forming alliances as the computing, communications, publishing, consumer electronics and entertainment industries converge to produce the digital media industry. Current focus is on interactive television and multimedia devices, but the companies involved plan to provide access to anything electronic through various devices and networks. The companies involved are all trying to be successful in what promises to be a huge market, although none of them can tell what types products and services will succeed. The vagueness itself is what drives some companies to form alliances. Some fear that alliances between larger companies will exclude others from the market and harm consumers. Digital media could help the US economy by creating demand for new products and services.

Household audio and video equipment, Communications Equipment, MOTION PICTURES, PRINTING AND PUBLISHING, Publishing industry, Planning, Telecommunications industry, Consumer electronics industry, Communications industry, Entertainment industry, Trends, Outlook, Cooperative Agreements, Entertainment

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Demand turns new Macintosh into rare Apple

Article Abstract:

Apple Computer Inc's $40 million marketing strategy works so well that the computer maker experiences problems with supplying its dealers with the Macintosh Classic microcomputer. Apple blames the widespread shortage, which began in Nov 1990, on unexpected demand, and dealers blame it on poor planning on Apple's part. The marketing campaign is aimed at first-time buyers and is working so well that buyers are being told that they have to wait until after Christmas 1990 to get a machine. Many dealers express concern that shortages will ruin their year-end business. Some analysts fear that the shortage is ruining Apple's bid to capture lucrative microcomputer market share.

Microcomputers, Product information, Supply and demand, AAPL, Apple Inc., Microcomputer, Demand, Computer Industry, Marketing Strategy, Supply, Apple Macintosh Classic (680X0-based system)

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