Value, not volume

Article Abstract:

Differentiated pricing allows the marketers to reach wide spectrum of customers by attributing optimal price and value to the commodities, irrespective of their volume of production. The article dispels the traditional misconception that the profit margins and volume do not go hand in hand.

Management dynamics, Management, Company business management, Profit margins

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Pricing gets creative

Article Abstract:

The categories of pricing mechanism and the methods for getting the right pricing done are presented. The influence of customer perception and behavior on pricing is also discussed.

Influence, Consumer preferences

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Pricing practices that endanger profits

Article Abstract:

Proactive pricing requires understanding customer price perceptions, day-to-day pricing management and price/corporate value perceptions.

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