Weather the storms
Article Abstract:
Tips on how to build strong customer relationship are given. Details on stated customer goal, clear customer strategy, defined customer governance, and agreed customer roadmap are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
Methods, Customer relationship management
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
User Contributions:
Comment about this article or add new information about this topic:
The endless debate
Article Abstract:
The categories into which customer behavior can be classified and the strategies that can be used to determine the best customer loyalty measures are described.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Forecasts, trends, outlooks, Consumer Behavior, Forecasts and trends, Measurement, Market trend/market analysis, Customer loyalty, Consumer behaviour
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
Similar abstracts:
- Abstracts: Weather eye in the sky. Wireless winner. 3G battle stations
- Abstracts: Tears in the toy shop. The sky's the limit. Private practice
- Abstracts: Rehab: An advertising love story. Open debate. Creative class acts
- Abstracts: After the spotlight. Log on and learn
- Abstracts: Working together. The golden rules. In their shoes
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.