Web-based marketing: The coming revolution in marketing thought and strategy

Article Abstract:

The web is proposed to be fundamentally changing and is expected to continue to change the marketing thought and practice. The emergence of reverse marketing, customer-centric marketing, effective-efficiency, adaptation, expectation management, marketing process focus and fixed cost marketing are discussed in the context of marketing theory and practice.

Advertising, Advertising and Related Services, Industrial Advertising, Business-to-business advertising, Business to business advertising, Internet marketing

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Differentiating goods and services retailing using form and possession utilities

Article Abstract:

The traditional distinction between retail goods and services are overviewed and critiqued. The retail utilities schema is well suited as a foundation or focal point for retail strategy formulation and implementation.

Retail Trade, Retail industry, Customer service, Support services

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Does relationship marketing pay? An empirical investigation of relationship marketing practices in hospitals

Article Abstract:

Relationship marketing is examined in detail using research from US hospitals. Links between performance and marketing practices are also assessed.

Hospitals, Marketing, Research, Marketing management

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